BACKGROUND:
The INEOS 1:59 Challenge was Eliud Kipchoge’s successful attempt to make history by breaking the sub two-hour marathon barrier..
TASK:
• As well as managing the global #NoHumanIsLimited campaign we created a striking brand identity for the INEOS 1:59 Challenge
• The brand ran across all physical and digital marketing communications and collateral including the onsite activations for this extraordinary global spectacle.
• The design both brought together and differentiated the different elements of the campaign
It raised the profile of INEOS in the hearts and minds of people across the globe.
