MarineShift360 – A New Life Cycle Assessment Tool for the Marine Industry 
MarineShift360 is a new marine industry collaboration that is delivering a bespoke life cycle assessment (LCA) tool to help the industry take responsibility for the environmental impacts of their products. The tool, which is in phase two of development, will enable marine businesses to quickly assess the impact of their products, drive innovation at the design stage and adapt to the changes required across the industry. 
The Challenge 
To help the performance and recreational marine industry respond to planetary pressures by building a streamlined Life Cycle Assessment tool, to work towards the vision of an industry that fully understands its footprint and is empowered to make measurable steps towards a more sustainable circular economy, to create a new brand identity and engage a community of change makers through its development. 
The Approach  
To use our strong industry insight and knowledge to build the technical tool and map key stakeholders 
Engage industry stakeholders and bring key partners on board to conduct primary research to build the database behind the tool and to shape its strategic future within the industry building to launch. 
Create a clear brand identity and communications strategy to introduce a brand new eco-design product to a new audience, promoting the critical need for a shift towards sustainable and innovative approach to design and manufacturing. 
The Result 
We worked with a leading technical team and consultants to deliver a fully functional and accurate tool. We brought together 11 industry leading pilot partners to help develop the tool and provide critical industry insight ahead of launch, through webinars, and case studies to build the business case based on real tangible data to prove the tool’s validity and necessity. At the end of 2019, MarineShift360 will provide a streamlined LCA tool for the marine and leisure industry. In a world of ever decreasing natural resources the marine industry needs to take responsibility for the impacts of its products our LCA tool offers an effective way to use sustainable design to reduce both our short and long-term impacts.

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